Well, the Super Bowl and America may have their moment once a year, but I think one of England's greatest exports of recent times, the Premier League, has a much wider and more profound impact around the world. The video below is shown on Fox Sports and ESPN all over South America, and I imagine further afield too, before the start of the games and really does paint the country in a fantastic light. Beautiful, iconic landmarks, both old and new, lovely weather (!), brilliant English music and some of the most historic clubs in the game make our 'football' look much cooler and more exciting than that American version over the pond. With end to end games like 4-4 draws and 5-3 wins last weekend, you can see why.
You only have to walk around any city centre in South America and see the hundreds of people wearing and selling counterfeit Man Utd, Chelsea and Arsenal tshirts to realise the incredible reach the Premier League has, much more so than the traditional American sports, and that despite America's dominance of TV in Latin America. More English games are broadcast live here than back home, and the main broadcasters, ESPN and Fox, are included in standard cable TV packages that most homes have across the continent, rather than an expensive Sky package.
It's easy to see how our 'big' teams can so easily claim to have millions of fans across the globe, and how that plays such an influence on potential future stars of the game. Hugo Rodallega at Wigan is the one current Colombian schoolboys look up to, but Faustino Asprilla's Champions League hat-trick for Newcastle against Barcelona is what is constantly brought up in conversations with Colombians. The rags to riches stories of Brazilian players using football as a way out of the favelas to the grounds of top European clubs is a dream of many young men here, and even though it will remain just that, a dream, for the vast majority of them, that is more than enough motivation to spend a childhood devoted to football in the park. The hopes and dreams being to escape lives where drug gangs and poverty are much more prominent than social provision and education.
On a slightly different note, the new Coca-Cola commercial for South America is also introducing the masses over here to English culture. Oasis' "Whatever" is the song for the "Reasons to Believe" advert, basically telling us the world is not all bad, we should buy a coke and be happy. Very clever advertising, getting a load of kids to sing Liam Gallagher's words in a less Mancunian accent appears to work wonders. My kids at school are all asking me if we can sing along to it, so a great excuse to introduce them to not just that, but all the other magnificent Oasis tunes too, and then the Manchester music scene aswell, The Smiths, Happy Mondays et al - a lesson planned like that! Maybe Oasis should strike whilst the iron's hot, get back together and do a South American tour on the back of this? On the other hand, I'm sure the royalties from that advert will be more than sufficient for a few more years before the inevitable reunion tour.

